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Meet India’s New ‘It Girls’

Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.
Indian "It Girls" (L to R): Beauty entrepreneur Mira Rajput Kapoor and actresses Sobhita Dhulipala, Khushi Kapoor and Ananya Panday and Princess Gauravi Kumari.
Indian "It Girls" (L to R): Beauty entrepreneur Mira Rajput Kapoor, actresses Ananya Panday, Sobhita Dhulipala and Khushi Kapoor and Princess Gauravi Kumari. (Getty Images)
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BoF PROFESSIONAL

A new generation of “It girls” were in the spotlight last week at global events celebrating Diwali, with many generating valuable publicity for fashion and jewellery brands during what is a crucial moment in India’s retail calendar. The festival of lights has become an increasingly important

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About the author
Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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