Agenda-setting intelligence, analysis and advice for the global fashion community.
China was at the epicentre of luxury’s poor performance last year. From
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The country’s booming second-hand luxury market is deepening concerns for the likes of LVMH as rising prices and a weakening economy push shoppers to seek cheaper alternatives.
Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.
China’s luxury market may recover in the next 24 months as the country’s economy bounces back, Bulgari chief executive officer Jean-Christophe Babin said.
Gemma Williams is a contributing writer at The Business of Fashion. She is a writer and curator with an expertise in China's luxury and fashion markets who is based in London.
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