Agenda-setting intelligence, analysis and advice for the global fashion community.
When Vanessa Spencer was weighing up where to open her next boutique, online sales data pointed her in the direction of Brisbane. With existing stores in Melbourne and Sydney, she decided on the capital of Queensland as the Australian state was already the upmarket retailer’s third-largest customer base. “But it’s a little bit more than that,” says The New Trend co-founder and brand director.
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