Luxury Brands Flock to the ‘Most Remote City in the World’

Fluorescent colours may come in and out of fashion, but they are always on high rotation in the capital of Western Australia. “If you go into Perth airport, it’s wall-to-wall hi-vis vests,” said retail consultant Alicia Kemp, referring to the uniforms needed for the industry responsible for much of the city’s wealth, which is proving a lure for luxury fashion and jewellery brands.

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