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Luxury Adapts to the ‘New Ramadan Rush’

Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.
Some Middle Eastern tourists are returning to Europe during the sales period linked to the Muslim holy month, but others are shopping closer to home or travelling to new destinations.
Valentino was one of many global luxury brands to release a dedicated Middle East exclusive collection for Ramadan this year. (Valentino)
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BoF PROFESSIONAL

Ramadan 2023 is the first time Muslims have been able to fully resume social activities without the hinderance of Covid-19 restrictions. The month-long religious and festive period, which started on Mar. 21 and is expected to conclude on Apr. 20 ahead of the Eid-al-Fitr holiday, sees friends and family gather to break their fast at

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