Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Korean Fashion Be as Big as K-Beauty, or K-Pop?

K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
Korean fashion has caught a tailwind in 2025 with labels being put under the global spotlight.
Korean fashion has caught a tailwind in 2025 with labels being put under the global spotlight beyond pop culture moments. (BoF Team )

To help it debut the Ava Rover, its newest lifestyle sneaker,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Oil Shock Fears Are Rippling Through Fashion | The Debrief

This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.


Oil Shock: What Fashion Needs to Know

Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON