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Agenda-setting intelligence, analysis and advice for the global fashion community.

Japan’s Venerated Kimono Industry Faces Uncertain Future

Wafuku fabric and fashion houses are searching for new ways to offset falling kimono sales and safeguard their artisanal heritage. But will a mix of modernisation, diversification and overseas collaborations be enough to secure their survival?
Actress Yo Yoshida was the only cast member of "A Pale View of Hills" to wear traditional Japanese clothing for the Cannes Film Festival photocall in May 2025.
Actress Yo Yoshida was the only cast member of "A Pale View of Hills" to wear traditional Japanese clothing for the Cannes Film Festival photocall in May 2025. (Shutterstock)
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  • Elizabeth Beattie

For four generations, the Hirose family of Hirose Dyeworks has hand-dyed intricate

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Peter Marino: Fashion’s Most Influential Architect

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