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Agenda-setting intelligence, analysis and advice for the global fashion community.

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.
Shoppers look at their smartphones in the Harajuku district of Tokyo | Source: Getty Images
By
  • Sam Gaskin

TOKYO, Japan — 

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