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Is Q-Commerce the Next Big Beauty Opportunity in India?

‘Quick commerce’ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.
Plum Goodness niacinamide serum is one of hundreds of beauty and personal care products available on Indian quick commerce apps like Zepto delivered in just 20 minutes in major cities.
Niacinamide serum from Indian brand Plum is one of hundreds of beauty and personal care products available on local quick commerce apps like Zepto. (Plum and Zepto)
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BoF PROFESSIONAL

Prisha Nagpal started buying makeup and toiletries on quick commerce platforms as soon as they were available in her central Delhi neighbourhood three years ago. “Amazon used to be the fastest way for me to get a lot of this stuff, but it still takes two days even with Prime so the reason I [switched to] q-commerce apps like Zepto and Blinkit was urgency, in case I needed something immediately. Plus there are a lot of deals on these apps,” said the 20-year-old student.

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About the author
Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

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