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Is Accessible Luxury the Next Big Opportunity in India?

Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
Models walk in the Spring/Summer show for Indian brand Lovebirds which operates in the accessible luxury category.
Models walk in a fashion show for Indian brand Lovebirds which operates in the accessible luxury category. (Lovebirds)
By
BoF PROFESSIONAL

When the company behind Sandro and Maje announced that the French accessible luxury brands will enter India this year, it strengthened the narrative that India’s dynamic fashion market presents global brands with opportunities beyond the pure luxury segment.

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Further Reading

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

About the author
Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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