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Indian Jewellers Accelerate Global Rollout From Dallas to Doha

Centuries-old heritage brands and contemporary jewellers from India are opening stores in North America, the Middle East, Southeast Asia and the UK, but few have broadened their offering to appeal to a client base beyond the South Asian diaspora.
Hazoorilal Legacy’s Spring/Summer 2025 campaign featuring a polki necklace set with pink tourmalines paired with emeralds and diamonds.
Hazoorilal Legacy’s Spring/Summer 2025 campaign featuring a polki necklace set with pink tourmalines paired with emeralds and diamonds. (Hazoorilal Legacy)
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BoF PROFESSIONAL

A few years ago, 125-year-old Vummidi Bangaru Jewellers (VBJ) started doing roadshows across the US, prioritising cities with high concentrations of Indian Americans. The jeweller that once made an elaborate gold sceptre for former prime minister Jawaharlal Nehru to symbolise the transfer of power from the British to India now does around 30 sleek events annually for clients in cities like Chicago, Dallas and Atlanta.

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Further Reading

The Brands Taking Indian Fashion to the World

Indian designers are showing in Paris and opening flagship stores in New York, London and Dubai but how many will become global luxury brands that appeal to clients beyond the diaspora?

Pakistani Fashion Brands Chase Global Diaspora

From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.

About the author
Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

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