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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Global Brands See Beyond Bollywood in India?

Casting actors as ambassadors is an effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians and athletes, marketing experts say.
Indian actress Ananya Panday was tapped by Jimmy Choo to be brand ambassador for its  Diwali campaign.
Indian actress Ananya Panday was tapped by Jimmy Choo to be brand ambassador and the face of its recent Diwali campaign. (Jimmy Choo)

Last month, Jimmy Choo tapped Ananya Panday as brand ambassador and campaign model for its

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