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Meesho: India’s Bargain Fashion Behemoth

The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
India's Meesho is known for its bargains and promotions.
Meesho is known for its bargains and promotions. (Meesho)
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BoF PROFESSIONAL

Meesho, one of India’s largest e-tailers, has filed papers with local market regulators to launch an IPO later this year. The cheap and cheerful app aims to raise 42.5 billion rupees ($497.8 million) in fresh capital. If the listing goes ahead, the firm would become the first major horizontal e-commerce platform to make its market debut in the country. Competing with Amazon India and Flipkart, the company sells mostly merchandise from small local merchants, making it especially appealing to value-conscious buyers.

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About the author
Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

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