Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Global Markets

How to Tap India’s $15 Billion Diwali Shopping Opportunity

Fashion brands and e-tailers are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
Indian actress Bhumi Pednekar in MAC Cosmetics' Diwali festival season campaign.
Indian actress Bhumi Pednekar in MAC Cosmetics' Diwali festival season campaign. (ERRIKOS)
By

Mohita Aggarwal is planning on wearing a combination of local and international brands for this year’s Diwali season. The 38-year-old homemaker from the northern city of Jalandhar has been shopping for new outfits in the fashion capitals of India and Europe and already knows which style she’s going for. “Minimalist lightweight garments paired with heavy jewellery and international designer bags,” she said. “That’s what’s trending this season.”

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

About the author
Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Oil Shock Fears Are Rippling Through Fashion | The Debrief

This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.

Oil Shock: What Fashion Needs to Know

Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.