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How Mecca Dominates the Australian Beauty Market

The Melbourne-based multi-brand retailer has kept both local and international competitors at bay with a regional store footprint four times larger than Sephora’s.
Mecca George Street store in Sydney central business district is said to be one of the largest beauty retailers in the southern hemisphere.
Mecca's George Street store in Sydney's central business district is said to be the largest beauty retailer in the southern hemisphere. (Courtesy)
By
BoF PROFESSIONAL

Australia is something of an anomaly among global beauty markets. Where in many countries, LVMH-owned Sephora has managed to gain pole position, or at least strike fear into the hearts of other multi-brand retailers, in Australia its growth has been stymied by one local player: Mecca.

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