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How Global Brands Tap India’s $130 Billion Wedding Market

Local fashion designers and jewellers benefit most from India’s elaborate wedding customs, but global luxury brands like Versace and Bulgari are also capitalising on this opportunity through imaginative marketing, design tweaks and collaborations.
Looks from Indian designer Anita Dongre's Autumn/Winter 2024 bridal collection.
A campaign image featuring looks from Indian designer Anita Dongre's autumn/winter 2024 bridal collection. (Anita Dongre)
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BoF PROFESSIONAL

This summer’s marriage between Anant Ambani, the son of Asia’s richest man Mukesh Ambani, and Radhika Merchant put the global spotlight on Indian weddings like never before. With performances by pop stars and a guestlist of billionaires, world leaders and celebrities laden with oversized jewels, couture gowns and luxury goods, the event served as a potent reminder that the country’s wedding customs amount to very big business.

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About the author
Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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