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From Cotton Fields to Luxury Shirts, How Luthai Moved Up the Value Chain

In the first in a series of case studies from the fast-evolving China market, BoF reports on Luthai, a world leading dyed-yarn fabric weaver whose rise illustrates how China’s textiles industry is shifting from a focus on low-priced exports to a new business model built around productivity, product innovation and domestic market demand.
Shirting fabric | Source: Luthai
By
  • Genevieve Flaven

ZIBO, China — 

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