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Consumer Trends and Cultural Opportunities in Dubai

The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai, with unique insights from a consumer survey by Dubai Design District (d3) and BoF Insights. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Carolina Herrera’s runway show at Dubai Fashion Week in October 2023.
Carolina Herrera’s runway show at Dubai Fashion Week in October 2023. (Dubai Design District)
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Further Reading

Dubai’s Evolving Infrastructure and Fashion Value Chain

The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.

Inside the Fashion Opportunity in Dubai

Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.

About the authors
Sophie Soar
Sophie Soar

Sophie Soar is the Commercial Features Editor at The Business of Fashion. She is based in London and oversees BoF’s careers advice and written content partnerships at BoF.

Rawan Maki
Rawan Maki

Rawan Maki is Director of Advisory at the Business of Fashion (BoF). She is based in London and is part of BoF’s Insights team, which arms fashion and luxury executives with proprietary business intelligence.

Anushka Challawala
Anushka Challawala

Anushka Challawala is an Associate Director of Research & Analysis at The Business of Fashion (BoF) within BoF Insights and is based in London.

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