Agenda-setting intelligence, analysis and advice for the global fashion community.
For years, Ramadan in fashion meant little more than a capsule collection or a decorative storefront. Then came a
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As luxury marketing hits saturation point in Dubai during the Muslim holy month, global brands are ramping up their local engagement in other Gulf cities including Riyadh, Abu Dhabi and Kuwait City.
Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.
BoF’s latest knowledge report examines strategies for how fashion and beauty brands can create lasting impact and culturally resonant activations with the GCC consumer base.
Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion's environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF's Global Markets and UK coverage.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.
Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.
This week’s round-up of global markets fashion business news also features Turkish textiles giant Sanko, Chow Tai Fook and Buenos Aires Fashion Week.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
