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Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s New Playbook for Buying Western Fashion Brands

After past stumbles, Chinese capital is taking a more measured approach to investments in US and European fashion labels, tempering expectations for breakneck expansion. Will it work?
A cobbler works on a Golden Goose shoe as part of the luxury sneaker makers repair service.
Golden Goose was acquired by Chinese investor HSG. Here, a cobbler works on a Golden Goose shoe as part of the luxury sneaker makers repair service. (Golden Goose)

After a pandemic-driven hiatus, Chinese capital is once again muscling in on the Western fashion and sportswear landscape.

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About the author
Eric Sylvers
Eric Sylvers

Eric Sylvers is Milan Correspondent at The Business of Fashion. He is based in Milan and leads BoF’s coverage of all things Italian.

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