Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Global Markets

Chanel, Dior Entice Gulf Clients to Shop Locally

Major luxury brands are making a splash this week in Dubai and Doha in a bid to excite locals who were restrained from shopping abroad during the pandemic.
The luxury sector is still trying to make up lost ground as wealthy customers from Gulf countries have been unable to travel to their favourite shopping haunts in Europe. Getty Images.
The luxury sector is still trying to make up lost ground as wealthy customers from Gulf countries like the United Arab Emirates have been unable to shop much in Europe during the pandemic. Getty Images.
By
BoF PROFESSIONAL

Luxury brands are playing a game of one-upmanship across the Middle East this week and for good reason. The luxury sector is still trying to make up lost ground as wealthy customers from Gulf countries have been unable to travel to their favourite shopping haunts in Europe as often as they like for nearly two years.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Oil Shock Fears Are Rippling Through Fashion | The Debrief

This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.

Oil Shock: What Fashion Needs to Know

Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.