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BoF Insights | How Middle East Consumers Shop Fashion, Explained

An analysis of consumers in the United Arab Emirates and Saudi Arabia by BoF Insights reveals what’s at stake for both local and global brands in a market in the midst of vast change.
Models wear Adidas football shirts.
Consumers across the region are redefining Middle East style as they seek out a mix of local and international brands, traditional and contemporary garments in ways never seen before. (Cheb Moha)

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About the authors
Rawan Maki
Rawan Maki

Rawan Maki is Director of Advisory at the Business of Fashion (BoF). She is based in London and is part of BoF’s Insights team, which arms fashion and luxury executives with proprietary business intelligence.

Benjamin Schneider
Benjamin Schneider

Benjamin Schneider is the Senior Research Lead at the Business of Fashion (BoF). He is based in New York City as part of BoF’s Insights team, which arms fashion and luxury executives with proprietary business intelligence.

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