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Australia’s ‘Quiet Giants’ Go Global

Accessible luxury and advanced contemporary brands in the US and Europe can expect greater competition from Australian labels expanding overseas like Camilla, Aje and Rebecca Vallance.
Aje Pre-Fall 2023 season collection.
The Pre-Fall 2023 collection of Australian brand Aje which is ramping up expansion in the US market. (Courtesy)
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BoF PROFESSIONAL

When Australian Fashion Week kicks off today (May 15) in Sydney, emerging brands such as Alix Higgins and Ngali will join established names like Bianca Spender and Bec & Bridge on the catwalks. While designers stop short of using the word ‘optimistic’ to describe the current mood, things are beginning to stabilise after a turbulent few years.

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Further Reading

In Australia, Talent Amidst Flux

Amidst a challenged and changing Australian fashion landscape, the search for unique designer talent returned some promising positive results, says BoF columnist Susanna Lau.

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