Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Victoria's Secret Is Waning

With its annual fashion show extravaganza, Victoria’s Secret has devised a powerful formula for uniting content and commerce. But its image is increasingly out of sync with consumers in the world's largest markets.
Models walk the runway at the 2017 Victoria's Secret Fashion Show | Source: Courtesy
By
  • BoF Team

Hello BoF Professionals, Happy Thanksgiving to our readers in the USA! But holiday or not, the global fashion business keeps moving and your exclusive weekly briefing is ready, with members-only analysis and a digest of the week’s top news.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON