What’s Next for the Fashion System?

Last spring, as fashion brands announced pandemic-driven furloughs and store closures, Saint Laurent released a dramatic statement. The Kering-owned luxury brand planned to “take control of its pace and reshape its schedule” by abandoning the calendar of runway shows that had formed a key part of the luxury fashion business model for decades. Freed from this system, the brand said it would create its collections “with an up-to-date perspective, driven by creativity.”

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