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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Working in a Tough Menswear Market

Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and embellished classics would help sustain the category.
Prada leaned into embellishment for spring-summer 2025. Precious detailing on wardrobe staples has been a key theme for the menswear season so far.
Prada leaned into embellishment for Autumn/Winter 2025. Precious detailing on wardrobe classics has been a key theme for the menswear season so far.

FLORENCE and MILAN –

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Further Reading

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Luxury’s Pricing Reality Check

Value for money matters, even at high-end brands. This week, Mulberry joined Burberry and Capri in admitting rampant price inflation has contributed to a collapse in demand. Will others follow suit?

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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