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Meet the Next Generation of Fashion Week Influencers

TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Christina Najjar, AKA Tinx, attends her first New York Fashion Week as a guest and TikTok creator. Getty Images.
Christina Najjar, AKA Tinx, attends her first New York Fashion Week as a guest and TikTok creator. Getty Images.
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BoF PROFESSIONAL

Christina Najjar, better known to her 1.3 million TikTok followers by the moniker Tinx, grew a following on the platform with her videos on her love life, her affinity for edibles and as she calls it, “rich mom” culture. It’s not internet fodder that might traditionally appeal to labels in search of influencer partners for New York Fashion Week. But this season, Najjar’s candid and comedic online presence has landed her an invite to presentations and shows including Cinq à Sept, Ulla Johnson and Brandon Maxwell.

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