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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Loewe’s Reset: Fresh ‘Ferocity’ and a New Lens on Craft

Jack McCollough and Lazaro Hernandez’s debut show in Paris saw the designer duo dive head-first into the brand’s links to Spanishness and high craft with a more spontaneous, sportswear-inflected sensibility than their predecessor.
Loewe Spring/Summer 2026
Loewe Spring/Summer 2026 (daniele schiavello)

PARIS

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Further Reading

Proenza Schouler Founders to Design LVMH’s Loewe

American designers Jack McCollough and Lazaro Hernandez will take the creative reins of the Spanish brand, which grew estimated annual revenues to more than $1.5 billion during Jonathan Anderson’s transformative tenure.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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