In New York, Are Good Dresses Enough?

For many independent American fashion brands, last year was good for business, with several boasting about revenue increases of 30, 40, even 50 percent from 2019. Demand for knitwear got them through the pandemic, and a dress frenzy lifted them up even further starting in late March 2021, when unit sales of women’s dresses were up 50 percent from 2019, according to research firm NPD.

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