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How Small Brands Fund Fashion Shows on a Budget

For emerging designers, fashion shows are a rite of passage, and a means of building both media buzz and relationships with buyers. But even a basic show can cost up to $300,000.
How small brands fund fashion shows.
Dauphinette Spring/Summer 2024. (launchmetrics.com/spotlight)
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For the past two seasons, Bach Mai, a New York-based evening wear designer, hosted presentations during New York Fashion Week. But after his father passed away this summer, he decided to put on a runway show in his honour, though the cost was higher and logistics more challenging than his previous presentations.

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Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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