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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s Month of Creative Change Kicks off in New York

Three New York brands — Proenza Schouler, Area and 3.1 Phillip Lim — have new creative directors. What will it take to make it work?
New York-based Area, Proenza Schouler and 3.1 Phillip Lim have new creative directors.
New York-based Area, Proenza Schouler and 3.1 Phillip Lim have new creative directors. (BoF Team)

As fashion waits to see what the winds of creative change bring across the Atlantic, the breeze is already blowing in New York.

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Further Reading

Can Buzzy Area Take Its Business to the Next Level?

With clothes ‘like eye candy,’ the New York label has won over stars like Rihanna and doubled turnover, hitting ‘low eight figure’ sales in 2022. Now, co-founders Piotrek Panszczyk-Burke and Beckett Fogg are targeting the lucrative accessories market.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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