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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: How Jonathan Anderson Is ‘Rebooting’ Couture at Dior

In a global exclusive interview ahead of his debut couture show, the designer tells Imran Amed how he is revamping couture at the storied French house by expanding the brand’s top-end offering — with everything from jewellery made from meteorites to upcycled handbags in 18th-century fabrics — and inviting the wider public into fashion’s most rarefied world.
New Dior designer Jonathan Anderson will make his couture debut in Paris on Monday.
New Dior designer Jonathan Anderson will make his couture debut in Paris on Monday. (Angèle Châtenet)

PARIS —

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About the author
Imran Amed
Imran Amed

Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.

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