Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Gucci's Frida Giannini, Change Agent

Courtesy of our friends at Surface magazine, BoF brings you an in-depth conversation with Gucci creative director Frida Giannini, who continues to push the Italian house forward by emphasising teamwork and smart growth.
Frida Giannini | Photo: Grant Cornett for Surface Magazine
By
  • Spencer Bailey

MILAN, Italy —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON