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Burberry Aligns Runway and Retail Calendar in Game-Changing Shift

In a radical rethink of the fashion calendar, Burberry will combine its men’s and women’s shows together in two annual runway events, with ‘seasonless’ collections available to buy immediately after the shows. In an exclusive, in-depth conversation, Christopher Bailey explains the logic behind this game-changing move.
The finale of Burberry's womenswear Spring/Summer 2016 show | Source: Burberry
By
  • Imran Amed,
  • Kate Abnett

LONDON, United Kingdom

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