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Agenda-setting intelligence, analysis and advice for the global fashion community.

Balenciaga’s Make-or-Break Show, Explained

Creative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset has helped the house reassert its status as a hot ticket at Paris Fashion Week.
A model walks the red carpet runway in Balenciaga's Spring/Summer 2022 collection.
A red carpet runway at Balenciaga's Spring/Summer 2022 show. (Getty Images)

PARIS —

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The Business Vision Behind Balenciaga’s ‘New Era’

From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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