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Agenda-setting intelligence, analysis and advice for the global fashion community.

A.P.C.’s 30 Years in Fashion: ‘Unnoticeable But Eventually Remarkable.’

As A.P.C. celebrates its 30th year in business, Jean Touitou considers his secret to success might be this: sometimes boring, always relevant. ‘We’re not loud, we’re consistent. And we continue.’
A.P.C.'s previous collections were artfully organised by colour rather than chronology | Source: Courtesy

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