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Agenda-setting intelligence, analysis and advice for the global fashion community.

5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
Paris Fashion Week autumn/winter 2025 collage
BoF INSIGHTS PULSE analyses the user-generated conversations that took over social media during Paris Fashion Week autumn/winter 2025. (Collage by BoF / Getty Images / Launchmetrics)

While critics hailed debut collections by Haider Ackermann for Tom Ford and Sarah Burton for Givenchy as standout moments of Paris Fashion Week, customers offered a different verdict.

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