Agenda-setting intelligence, analysis and advice for the global fashion community.
Emily Current and Merritt Elliott’s first fashion business was a runaway success.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
There’s long been an allure attached to the Golden State, but it’s hit a new cultural resonance in the wake of the pandemic. A cohort of brands that put the Californian lifestyle at their centre are seeing a wave of interest, and growth.
The city’s unusual status as both a garment manufacturing and entertainment industry hub is proving a potent lure for fashion brand founders.
The 23-year-old brand is evolving into a true lifestyle label, offering fashion, homewares and most recently, beauty, selling a relaxed ideal of West Coast allure.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
As the region’s creative and design scene drives economic growth, BoF sits down with the next generation of talent in Hong Kong to understand how they are navigating its growing presence on the global stage.
The intimate New York Fashion Week dinner celebrated the organisation’s new masterclass cohort of 18 designers — its largest yet. Alongside the designers, guests included model and activist Bethann Hardison, fashion designer Naeem Khan and Moda Operandi’s April Hennig, as well as fashion executives, retail partners and programme advisors.
The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.
The Korea Creative Content Agency is placing Korean fashion firmly on the global stage. The Business of Fashion sits down with the founders of Kimhēkim, Bonbom and Re Rhee — three fashion designers in its incubator programme, Concept Korea — to learn more.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
