Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
As the region’s creative and design scene drives economic growth, BoF sits down with the next generation of talent in Hong Kong to understand how they are navigating its growing presence on the global stage.
Stylists Emily Current and Merritt Elliott had an instant success and a quick exit with their denim brand Current/Elliott in the 2010s. For their second venture, The Great, they’re taking an alternative approach.
The intimate New York Fashion Week dinner celebrated the organisation’s new masterclass cohort of 18 designers — its largest yet. Alongside the designers, guests included model and activist Bethann Hardison, fashion designer Naeem Khan and Moda Operandi’s April Hennig, as well as fashion executives, retail partners and programme advisors.
The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
