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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Evolving Fashion-Cannabis Playbook

With new collaborations and New York’s recreational legalisation on the horizon, fashion’s cannabis boom is just getting started.
Pure Beauty x Aries
Images from the Pure Beauty x Aries collaboration, which includes pre-rolled joints and a collection of shirts. (Michael Tyrone Delaney)
By
  • Jenni Avins

KEY INSIGHTS

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Further Reading

Why a Handbag Brand Is Betting on Cannabis

Red carpet-regular Edie Parker is betting handbags and fashion-forward cannabis can sell side-by-side, as founder Brett Heyman plots fall expansion for her ‘Edie Parker Flower’ line.

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