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Agenda-setting intelligence, analysis and advice for the global fashion community.

Serena Williams: The Champion’s Mindset

In the first in-depth interview about her new, self-funded brand, the world-class tennis player talks to BoF about her love of fashion, her previous challenges in the space and how on-court successes and setbacks have helped prepare her for entrepreneurship.
Serena Williams. (Allyssa Heuze for BoF)

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About the author
Imran Amed
Imran Amed

Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.

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