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Puppets and Puppets Looks Beyond the Cookie Bag

The brand, which harnessed the power of its bestselling Cookie bag and tastemaker customer base to become one of New York’s most promising emerging labels, wants to grow buzz at home and abroad.
Models backstage at Puppets and Puppets' Fall/Winter 2023 show.
Models backstage at Puppets and Puppets' Fall/Winter 2023 show. (Courtesy)

Describing why her brand’s Cookie bag became a hit, Puppets and Puppets designer Carly Mark breaks the concept behind it down into pieces. The cookie on the front, where a label would typically be, plays with the idea of what a label symbolises. Food and fashion are both driven by seduction, pleasure and money, she said; putting them together highlights that similarity.

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About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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