Agenda-setting intelligence, analysis and advice for the global fashion community.
Describing why her brand’s Cookie bag became a hit, Puppets and Puppets designer Carly Mark breaks the concept behind it down into pieces. The cookie on the front, where a label would typically be, plays with the idea of what a label symbolises. Food and fashion are both driven by seduction, pleasure and money, she said; putting them together highlights that similarity.
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