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Agenda-setting intelligence, analysis and advice for the global fashion community.

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?
Lingerie brand Parade has raised $10 million in funding from a host of venture capital firms, including Maveron. Emily Lipson.
Lingerie brand Parade has raised $10 million in funding from a host of venture capital firms, including Maveron. Emily Lipson.

Since its

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