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Agenda-setting intelligence, analysis and advice for the global fashion community.

How War Changed Ukrainian Brand Sleeper

When Russia invaded early last year, the Kyiv-based brand — known for its viral feathered party pyjamas — was forced into survival mode. Now, founders Asya Varetsa and Kate Zubarieva are ready to speed up growth and introduce a new Sleeper, starting with a fresh logo.
Sleeper
Founders of Sleeper Asya Varetsa and Kate Zubarieva are ready to speed up growth and introduce a new Sleeper, starting with a fresh logo. (Courtesy)

Nearly a decade ago, Kyiv, Ukraine-based former fashion editors Asya Varetsa (of

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Further Reading

Vogue Ukraine Returns to Print

Over a year after the Russian invasion of Ukraine, Vogue Ukraine is back in print with a new commemorative issue. Called “The Road of Unbreakable,” it features 50 different profiles of prominent Ukrainian individuals in its portfolio titled “Heroes.”

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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