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How Raisefashion’s Emerging Designers Build Brands Informed by Heritage

Designers from RaiseFashion’s third masterclass cohort are navigating shifting tariffs, supply chain challenges and pricing pressures. Here, BoF explores how four designers leverage their heritage to build their businesses — finding resilience through mentorship, storytelling and community.
House of Aama Campaign.
House of Aama Campaign. (Raisefashion)
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As the global fashion industry reckons with shifting tariffs, rising production costs and price sensitive consumers, emerging designers are compelled to adopt entrepreneurial mindsets to nimbly navigate these challenges.

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