Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Elena Velez Is Turning Buzz Into a Business

The designer is developing a business model that does not rely on industry connections. Now, as her first collection hits Ssense, her strategy to prioritise collaborations and Midwest craftsmanship will be put to the test.
Models backstage at Elena Velez's Spring Summer 2022 show in September.
Models backstage at Elena Velez's Spring Summer 2022 show in September. (Sean Zanni/Patrick McMullan via Getty Images)

Coming out of Parsons School of Design in 2018 as an outstanding designer in her class, Elena Velez thought she was embarking on a well-worn path to launch her own business.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Hanifa’s Washington Debut

The brand known for pioneering virtual fashion finally met its audience in real life, giving a glimpse into designer Anifa Mvuemba’s long term ambitions.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Entrepreneurship
Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON