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Entrepreneurship

How Crenshaw Skate Club Caught Air

The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.
Tobias McIntosh has turned Crenshaw Skate Club, a streetwear business he started when he was just 14, into a small but fast-growing skater brand with fans like Justin Bieber. Tim Hans.
Tobias McIntosh has turned Crenshaw Skate Club, a streetwear business he started when he was just 14, into a small but fast-growing skater brand with fans like Justin Bieber. Tim Hans for BoF.
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Last week, Tobias “Tobey CSC” McIntosh arrived at Stanford, one of America’s top universities. The 18-year-old from Crenshaw, a predominantly Black inner-city district in South Los Angeles, was valedictorian of his high school class and graduated with a 4.8 grade point average. He is also a budding fashion entrepreneur.

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About the author
Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

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