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Agenda-setting intelligence, analysis and advice for the global fashion community.

Rapper A$AP Ferg’s Designs on Fashion

The A$AP Mob member is relaunching fashion brand Devoni with concept store Machine-A.
Devoni will be stocked at London-based concept store Machine-A. Devoni.
Devoni will be stocked at London-based concept store Machine-A. Devoni.

Long before his hip-hop career took off, rapper Ferg’s ambition was to become a fashion designer.

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