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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Fundraise in a Bear Market

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.
Model in traditional Korean attire holding Elorea perfume.
Elorea, a Korea-inspired fragrance company, is in the midst of fundraising a $1 million round. (Elorea)

A few weeks ago, Wonny Lee set out to raise a seed round for his Korea-inspired e-commerce fragrance brand, Elorea, which he founded with his wife Su min Park, in 2021.

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Further Reading

A Guide to Early-Stage Fundraising

Nascent brands often seek external capital to fuel future growth — or simply stay afloat. But how much money should start-ups really be raising, when and from where?

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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