Agenda-setting intelligence, analysis and advice for the global fashion community.
New York-based apparel brand Alex Mill,
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As the region’s creative and design scene drives economic growth, BoF sits down with the next generation of talent in Hong Kong to understand how they are navigating its growing presence on the global stage.
Stylists Emily Current and Merritt Elliott had an instant success and a quick exit with their denim brand Current/Elliott in the 2010s. For their second venture, The Great, they’re taking an alternative approach.
The intimate New York Fashion Week dinner celebrated the organisation’s new masterclass cohort of 18 designers — its largest yet. Alongside the designers, guests included model and activist Bethann Hardison, fashion designer Naeem Khan and Moda Operandi’s April Hennig, as well as fashion executives, retail partners and programme advisors.
The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
